Archive for March 31st, 2012

March 31, 2012

Wedding photography is not the most important thing.

H * E * R * E * S * Y

F * O * L * L * O * W * S

If there is one fetish the wedding industry (and many brides) nurture it’s that Pictures Are Very Important. They Are the Only Thing You Have Left After the Wedding. This is a standard sales line but I have read many women obediently parroting it on forums or saying it in real life. The children have been brainwashed very well, indeed.

Even women who intend to have otherwise reasonable affairs feel and indulge the urge to pay a stranger multiple thousands of dollars to follow them around for a day (or a weekend) taking pictures of their private family party and then running it through computer software to make it look vintage or otherwise trendy. Example: A recurring feature on the A Practical Wedding blog is the Wordless Wedding. No commentary, just pictures. All of them just happen to have been taken by APW sponsor photographers. It’s an advertiser showcase, except not identified as such. The wedding industry is a slimy business, is it not? The blogger herself, Meg, had two photographers flown in from out of state to document her own nuptials. About 90% of her sponsors are photographers, a percentage I pulled out of my ass but which reflects reality.

Remember. The Photos Are The Only Thing Left After the Wedding.

This isn’t even true. You always have memories – unless you develop retrograde amnesia. Even if you have a traumatic brain injury that erases your recollection of your Grandma Luann standing on her hands on the dance floor with her skirt around her shoulders, there are other mementos. The cake topper. The wedding dress (you didn’t sell your dress did you?). Your wedding ring. Your husband.

The monthly payments on the loan you took out so you could hire the photographer.

All of this emphasis on pictures. All of these efforts to monetize the day itself – if you have a wonderful photographer, does that mean it was a wonderful wedding? Will it be a wonderful marriage? If you have crappy pictures taken by your paroled Uncle Pat, does that mean the day itself was a downer? There are millions of couples over time who married without one shred of photographic evidence. The look in their groom’s eyes, the way the bride’s mouth turned up at the corners as she spoke her vows, the reflection of the candlelight on the guest’s face, all of that is recorded only in their hearts. Did they have any less of a chance at happiness? Were they worse off? I begin to suspect they were better off.

This is coming from someone who spent $2,000 on a photographer and durned pleased with the results. So I know the attraction of photography. It’s art after all. Who doesn’t love some good art?

What I’d like to see are fewer blogs that revolve around astronomically-priced photography and a few more that address what happens to the thousands of dollars worth of photography in the 50% of marriages that end in divorce. It happens sometimes that the expensive album outlasts the relationship. What does a bride do with the high-end gallery art documenting the beginning of a marriage that ended in lies and infidelity? What to do when you have $5,000 worth of pictures to help you remember the heartache and regret? Do these photographers and bloggers have any suggestions for that?

Hmmm. I’m guessing not. That would be bad for business.

Photographs: Often the Only Thing Left After the Marriage.

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